Meet Sam the Lamb.

This award-winning sleep trainer and alarm clock is both educational and innovative and helps children and parents get a better night sleep.

Kids connect to Sam the Lamb and easily respond to Sam’s clear visual cues to know when it’s time to go to sleep, stay in bed and when it’s OK to wake. There is no need for kids to be able to read the time.


Birthday: July 2015


  • Eyes Open and Close – Once programmed, Sam’s eyes automatically close at bedtime and open in the morning when it is ok to get up. Includes bedtime and nap settings.
  • Color Changing Display –  The LCD screen changes color to show kids when its still night. Red indicates “go back to sleep”. Green shows to stay in bed as wake up time is approaching. Once green 12 stars disappear 1 by 1 counting down till eyes open for wake-up time.
  • Analogue and Digital Time – Easy for children to learn and understand time.
  • Alarm Clock – Choose from 3 sounds with adjustable volume.
  • Adjustable Brightness and Auto Shut Off – Dimmable nightlight can stay lit continuously or automatically switch off after 5, 15, 30 or 60 minutes.


Who is Sam?

Sam is a sleep trainer and alarm clock that uses visual cues to inform a child on when it’s time to go to sleep and when it’s okay to wake. This award-winning product has made bedtime an enjoyable ritual for children all over the world and helps children and parents get a better night sleep.

How does Sam Work?

Sam uses visual cues of when it is time to go to sleep, and when it’s okay to wake and leave your bed. When Sam closes his eyes for the night this informs your child in simple terms that it’s now time to go to sleep. Sam’s backlit screen will glow in red, amber or green to inform a child when it’s time to sleep, can be awake but stay in bed or room, and when it’s okay to wake up and begin another glorious day.

Technical Information

  • Age recommendation: From toddler through pre-teen (depending on development of child)
  • Available Colors: Gray, Pink & Blue
  • Power: Operates on AC/DC (included) and batteries (4 x AA, not included).
  • Product Dimensions: 7.9 x 4.8 x 5.5 inches
  • Diameter LCD screen: 7 cm (2.75 inches)
  • Sam is not a toy and is tested according to international regulations


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