ZAZU was created from the joy, the chaos, and those 5 a.m. wake-ups every parent knows too well. Founded in 2013 by parents in the Netherlands, ZAZU designs award-winning products that make bedtime easier and mornings brighter. Each product is made to make life a little easier for parents and children. They are the perfect gift for yourself, your child, or any friend with a little one.

Load video:
Your hands-free nap assistant

Robby, the Rocker

Attaches to any stroller and gently rocks for up to 8 hours. Adjustable motion, cry sensor, and compact enough to take anywhere. Your helping hand for peaceful naps.

Award-winning for design, sleep, safety, and family-first thinking

These are not just awards or badges, they are independent proof our products work in real homes.

FAQs

Frequently Asked Questions

What is a sleep trainer clock and how does it work?

A sleep trainer clock uses color-changing lights to teach young children when to stay in bed and when it's OK to wake up. The clock glows red during sleep time, showing kids they should stay in bed. When it's an appropriate wake-up time (set by you), the light changes to green, signaling it's OK to get up.

This works because toddlers ages 18 months to 7 years can understand color cues before they can tell time. Parents typically see results within 3-7 nights. Our most popular sleep trainers include Sam the Sheep, which features both analog and digital time displays, making it useful as kids grow and learn to read clocks. Davy the Dog uses eyes that close during sleep time and open when it's time to wake up, which some toddlers find even more intuitive. Pam the Penguin combines sleep training with a wireless speaker and nightlight for an all-in-one solution.

What's the best white noise sound for newborn sleep?

For newborns 0-3 months, heartbeat and shushing sounds work best because they closely mimic what babies heard in the womb. These sounds are naturally calming and help newborns settle faster. For babies 3+ months, pink noise or white noise is more effective as they become more aware of their environment.

The key features to look for: cry sensor activation (so the sound turns on automatically when baby wakes), volume limiting for safe infant hearing (max 65 decibels at crib distance), and auto shut-off after 20-30 minutes once baby is asleep.

Suzy the Shusher includes the doctor-proven shushing technique plus white noise, heartbeat, and lullabies—6 calming sounds total. Zoë the Penguin combines sound machine functionality with a wireless speaker and multi-color nightlight, plus cry sensor activation. For soft toy comfort with sound, Dex the Dog, Liz the Lamb, and Don the Donkey feature heartbeat sounds and cry sensors in cuddly companions. All are volume-limited for infant hearing safety.

What color nightlight is best for baby sleep?

Red or amber/orange light is best for baby and toddler sleep because these wavelengths don't suppress melatonin production the way blue and white light do. Red light provides enough visibility for checking on your child or nighttime diaper changes without disrupting their circadian rhythm.

However, the best color also depends on your child's age and needs:

  • Newborns (0-6 months): Dim red or orange light for nighttime care
  • Babies (6-18 months): Red light with cry sensor activation
  • Toddlers (18+ months): Amber/orange for comfort, with option for multiple colors during play time

Lou the Owl features two separate lights (the owl glows warm amber, the outer ring can be adjusted) with cry sensor activation and adjustable brightness—perfect for checking on baby without full brightness. Billy the Bear also offers dual-light functionality with cry sensor. For older toddlers and multiple color options, Pam the Penguin includes multi-color nightlight settings alongside sleep training features.

Will a sleep projector keep my baby awake instead of helping them sleep?

No, when used correctly, sleep projectors help babies fall asleep faster. The key difference is movement type and dimming: calming projectors use slow, repetitive motion (like gentle ocean waves or drifting stars) rather than quick, stimulating animations. Our projectors also feature 3-stage auto-dimming over 30 minutes, gradually reducing brightness as your child falls asleep, then shutting off completely.

Research from pediatric sleep consultants shows that moving projections can actually reduce bedtime anxiety in children ages 6 months to 5 years by giving them something peaceful to focus on instead of fears or racing thoughts.

Cody the Crab projects realistic moving ocean waves with swimming fish, plus three soothing sound options (ocean, heartbeat, lullabies). The projection automatically dims in three stages every 10 minutes. Otto the Otter also features ocean projection with the same calming wave movement and 3-step sleep program.

For sunset scenes, Tim the Turtle and Shally the Sparrow project flying birds over an African sunset with 3-stage dimming. For classic star projection, Kiki the Kitten, Harry the Hedgehog, Ruby the Rabbit, and Leo the Lion offer starry skies in multiple color modes. Wally the Whale projects water drops and attaches directly to the crib.

What age should I start using a sleep trainer clock?

Most children are developmentally ready for a sleep trainer clock between 18 months and 2.5 years old—when they can understand "stay in bed until the light turns green" but before they can actually tell time. However, you can introduce the product earlier as just a nightlight, then transition to using the sleep training features when your child is ready.

Signs your child is ready:

  • They wake up too early (before 6am) consistently
  • They understand and follow simple instructions
  • They've transitioned from crib to toddler bed (and can get out on their own)
  • They respond to visual cues and color recognition

You can continue using sleep trainers until age 7+, when most kids learn to read analog clocks and self-regulate wake times.

Sam the Sheep works from 18 months through age 7+ because it includes multiple features: color-changing sleep training for toddlers, analog clock face for learning time, digital display, and alarm clock for older kids. Davy the Dog also offers this progression with its eyes-closed/eyes-open display plus countdown timer showing 12 stars that disappear hour by hour.

For children specifically ages 3-7 who need a simpler alarm clock function, Bobby the Bear uses eyes that open/close to indicate wake time with an adjustable alarm for older kids.

Brody the Bear is unique in combining sleep training with a soft plush toy format—ideal for toddlers who want a cuddly companion. The belly glows red for sleep, orange for "almost time," and green for wake-up, plus includes sound machine features.

Are ZAZU sleep products safe for babies and certified?

Yes, all ZAZU products meet or exceed US safety standards and are CPSIA certified. Here's what that means for each product type:

Sound Machines: Volume-limited to safe levels for infant hearing per American Academy of Pediatrics guidelines. No volume exceeds recommended maximums even at highest setting. Products like Suzy the Shusher and Zoë the Penguin include this safety feature.

Nightlights & Projectors: Use cool-touch LED technology (no heat, no burn risk). LED lights don't emit UV radiation and stay cool even after hours of use. BPA-free and phthalate-free materials. This applies to all nightlights including Lou the Owl, Billy the Bear, and wall lights like Fay, Rex, and Otis.

Sleep Trainers: Non-toxic plastics, secure battery compartments (screw-close, not snap-close), and stable bases that won't tip over easily. Products like Sam the Sheep, Davy the Dog, and Bobby the Bear meet these standards.

Rechargeable Products: Use protected lithium batteries with overcharge prevention and short-circuit protection.

Soft Toy Components: All soft toys including Brody the Bear, Dex, Liz, and Don, Max, Bo, and Katie, Felix, Robin, and Becky comforters, and Coco and Bibi have securely attached eyes and features (safety-tested for ages 0+). Electronic modules are removable before washing.

For newborns specifically, Emmy the Elephant breathing light is designed with all safety features for 0+ months use.

What's the difference between a sound machine and a nightlight? Do I need both?

Sound machines and nightlights serve different purposes:

Sound Machines provide acoustic comfort—white noise masks household sounds that might wake your baby, and womb-like sounds (heartbeat, shushing) calm newborns. They're essential for light sleepers and babies in noisy households.

Nightlights provide visual comfort—they ease fear of darkness, allow safe navigation during night wakings, and (with red/amber light) don't disrupt melatonin production.

Many parents use both, especially for children under 2 years. A sound machine helps them fall asleep initially and stay asleep through noise disruptions. A nightlight provides comfort if they wake up and reassurance that parents are nearby.

Combination Products (Sound + Light):

For space-saving and all-in-one solutions, several ZAZU products combine both functions:

Soft Toy Comforters with Sound:

These eliminate the need for multiple separate devices on your nightstand or in the crib.

What products help with bedtime battles and bedtime anxiety?

Bedtime battles usually stem from two sources: fear of the dark or fear of missing out. The solution is making bedtime something to look forward to rather than something scary or boring.

For Fear of the Dark (Ages 6 months - 5 years):

Projectors transform the ceiling into a calming, magical environment:

For Comfort and Routine (All Ages):

Nightlights provide reassurance without being stimulating:

  • Lou the Owl and Billy the Bear: Dual-light system with cry sensor. Adjustable brightness for checking on child without waking them.
  • Fay the Fox, Rex the Raccoon, and Otis the Owl: Wall-mounted lights operated by hand gestures (no fumbling for buttons in the dark). Includes 3 magnetic soft toys. Multi-color options with auto shut-off.
  • Fin the Sheep: Reading light for bedtime stories, transitions to soft orange nightlight for sleep.
  • Gina the Giraffe: Portable torch and nightlight for kids afraid to walk to the bathroom at night.

For Cuddly Comfort (Ages 0-3 years):

Soft toys with soothing sounds:

Special Solution for Newborns (0-12 months):

Emmy the Elephant uses science-backed breathing light technology—the light pulses in a breathing rhythm (inhale, exhale) that babies naturally follow, helping them fall asleep 40% faster. Includes heartbeat sound and white noise. Based on Stanford Medicine research showing deep breathing accelerates sleep onset in children.

Most parents find that combining a projector OR nightlight with a consistent bedtime routine reduces battles from 60+ minutes to 15-20 minutes within one week.